Come gather ’round people
Wherever you roam
And admit that the Rovers
Around you have grown 

-Bob Dylan (mostly)

We, as humans, are creatures of habit…both in what we do and what we like.  Everyone knows that feeling of the 5 minutes it takes to get your seat just right after someone else has been driving your car.   Add another 3 to get the mirrors just right, and maybe 2 more to finalize all the pre-flight arrangements like getting the radio back to normal and HVAC controls where they should be.

I am also deeply bothered by the change brought about with new car models.  I’m not necessarily referring to “new” in the temporal / recency term.  But rather, “new” as in replacement or successor models.  The 1978 gen II Bronco…the 1970 Camaro, any Ferrari post the 599.  Pause for a minute to think about your favorite classic vintage car…got it?  Now picture its successor.  Feel that?  That’s what I’m talking about.

When the ‘new’ Mark III (3rd generation) Range Rover L322 (MY ’03 – ’12) came onto the scene, it was like a train wreck I couldn’t look away from.  Now granted, the P38 (MY ’95.5 – ’02) had already prepared me for the worst.  But a sleek roof-line, barely recognizable was the trademark floating roof, 19” wheels…are you kidding me? 

And those damn side gills?   What were they thinking?? There’s always been a Range Rover Classic in the yard somewhere, and this new Rover would certainly never take up any of my garage space.

And as I sit here in my Mark III 2005 Range Rover and write this feature…I remember when I fell in love with it…September 2012.  That was when the Mark IV was unveiled at the Paris Motor Show, announcing it was to be in the line up later that year. Now I can say without hesitation, I will never have garage space for a mark IV…at least not until the Mark V is produced. 

This isn’t meant to be a piece on the L322’s pros and cons, how it compares to the Classic on and off the road, or how reliable the air suspension is or how unreliable the steering column is.  We’ll feature that in an upcoming piece.  It’s simply about the evolution of a brand and the inevitable becoming of a classic.  That’s what we specialize in here…capturing the essence of what it means for the love of Classics.  Is the L322 a classic? Not even close…at least not yet. 

Send us your comments on comparative models you’d like to see here at Second Daily…we’re listening.

Have something you would like to feature…CONTACT US…no selling fees…just enthusiasts helping enthusiasts.

Drive Fun Daily

For a great review of the different Range Rover models and just general all-around Rover goodness, you should spend some time on

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